DELICIOUS DESSERT COMPANY RESEARCH: NEW YEARS RESOLUTIONS IN TATTERS AS FUN-LOVING BRITS FOCUS ON THE THINGS THAT MAKE THEM HAPPY

Gone in 60 days: Which 2024 resolutions have been dropped by February? Gone in 60 days: Which 2024 resolutions have been dropped by February? Claire Smith, Head of Insight at The Delicious Dessert Company commented:  "We so often start a New Year looking at the worthy things we think or know we should do, but as our data reveals, people often don't want to do them. There is a sense of double lives here – the things people think they should be doing for themselves or maybe to impress...

Gone in 60 days: Which 2024 resolutions have been dropped by February?

Claire Smith, Head of Insight at The Delicious Dessert Company commented: "We so often start a New Year looking at the worthy things we think or know we should do, but as our data reveals, people often don't want to do them. There is a sense of double lives here – the things people think they should be doing for themselves or maybe to impress others, set against focusing on what actually makes them happy. We fully support people's efforts to follow a balanced diet, to look after their financial health and to exercise regularly. But there is always room for people to have those special moments of indulgence and reward too – those small, inexpensive things that can lift a day."

The Delicious Dessert Company is the new name in luscious desserts, injecting an exciting twist into traditional favourites for a new generation. Follow The Delicious Dessert Company on Instagram at @deliciousdessertco 

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