Half of Brits opt out of turkey this Christmas: sustainable food, relaxation and gifts with purpose on the menu this year: Readly

Kimberly Wyatt, Celebrity Masterchef Winner and Pussycat Doll, said: Kimberly Wyatt, Celebrity Masterchef Winner and Pussycat Doll, said: "Living a sustainable life is really important to my family and our Christmas. We will be eating locally sourced fruit and vegetables and giving gifts that I know will be used. I hate waste, so I will use every bit of what I cook and serve up leftovers as comforting dishes with light fresh flavours such as rhubarb and blackberry. There'll be lots of...

Kimberly Wyatt, Celebrity Masterchef Winner and Pussycat Doll, said:

"Living a sustainable life is really important to my family and our Christmas. We will be eating locally sourced fruit and vegetables and giving gifts that I know will be used. I hate waste, so I will use every bit of what I cook and serve up leftovers as comforting dishes with light fresh flavours such as rhubarb and blackberry. There'll be lots of healthy yet yummy treats thrown in the mix too! I'm always on the lookout for inspiration and saving off recipes from digital magazines - lunch will be a culmination of all the best things I've discovered and bookmarked in Readly this year."

Say goodbye to `closet clutter'

A third of us will give more meaningful gifts this year to inspire or support a hobby. During 2020 reading trends and habits have seen a huge spike in the crafts and DIY magazines on the Readly platform, with the majority of Brits searching for activities to entertain and keep busy, a trend that is set to continue into 2021.

Top list of gifts this year:

1) Hobby inspiring gift (33%)

2) Technology or digital subscriptions (29%)

3) Food (26%)

4) Preloved gifts (16%)

5) Home-made items (13%) 

Ranj Begley, UK Managing Director and Chief Content Officer at Readly said: "We're seeing more varied food and gift searches on our platform as people break away from the stock-list of traditional go-to recipes and gifts. Our portfolio of digital magazines are a hugely popular source of inspiration when looking for innovative recipe ideas and last minute gifts this Christmas." 

Kimberly Wyatt's tips for a sustainable & stress-less Christmas:  

A Giftcard to Readly digital magazine app makes the perfect gift this Christmas. With 5,000 magazines and newspapers on the platform, it can inspire a hobby or passion, entertain us and keep us informed.

For more information visit: www.readly.com 
   
About these findings: The survey commissioned by Readly was conducted by Opinion Matters polling 2000 UK adults during December 2020. 
 

For media enquiries:
Kate Tegelaars, press contact at Readly UK
M: +44 (0)7879 818 711 
E: [email protected]  

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