Spettacolo
From Louisa Cointreau to Laetitia Casta…
The creative partnership announced on 27 January has now burst onto the digital stage. This first webisode pays tribute both to the rich heritage passed down by Louisa Cointreau and the arrival of Laetitia Casta as Cointreau's new Creative Director.
To view the Multimedia News Release, please click:
http://www.multivu.com/players/English/7454751-maison-cointreau/
During initial interviews surrounding the new partnership, Laetitia Casta stated that the first piece would represent homage to La Maison Cointreau and its first lady. She hoped to raise awareness of pivotal moments within the Maison's history in all four corners of the globe.
" " - Comments by Laetitia Casta .
to direct the first webisode. Laure is a true Cointreau woman. As a writer, director and gallery owner, Laure Flammarion uses her creativity to find fulfilment. " ." - Comments from Laure Flammarion.
who produced this webisode and those yet to be released, was the next woman to be chosen by Cointreau and Laetitia Casta . Marine immediately seized this opportunity: " ".
has been partnering with Cointreau for over a year. Eugénie agreed to collaboration with Cointreau that would require her to set off in search of lost archives. Her advice proved invaluable for the webisode. " ", adds Eugénie Poumaillou.
This webisode is a chance for Laetitia Casta to lay out the foundations and values underpinning a programme that will be unveiled in spring 2015. It was devised with a view that allows men and women to give free reign to their creativity.
The coming months will see creative collaborations with inspiring women from different backgrounds and fields. This odyssey is open to anyone who seeks it. To follow events as they unfold, simply register at http://www.cointreau.comh.com and wait for experiences that are as zesty as any Cointreau Fizz.
From Louisa Cointreau to Laetitia Casta - as well as sharing initials, these women are part of the fabric of the living legend that has made Cointreau a true icon.
Instagram - http://www.instagram.com/Cointreau_Officiel
Tumblr - http://www.cointreau-officiel.tumblr.com
Pinterest - http://www.pinterest.com/cointreau1849
YouTube - http://www.youtube.com/cointreauofficiel
Vine - Username: Cointreau
Video:
http://www.multivu.com/players/English/7454751-maison-cointreau/