Global Potato Chips Market 2017-2021: Key Vendors are Calbee, Intersnack Group, Kellogg & PepsiCo

The report forecasts the global potato chips market to grow at a CAGR of 4.58% during the period 2017-2021.

The report, Global Potato Chips Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

The latest trend gaining momentum in the market is the innovative product offerings. Manufacturers of potato chips are tapping on the heavy demand for health foods by offering chips made from healthy ingredients. They, often, promote their products with health claims. The demand for functional and non-GMO ingredients is high due to the rising cases of obesity, diabetes, gluten allergy, and other maladies.

According to the report, one of the major drivers for this market is the changing taste preferences. New flavors of potato chips are also introduced by manufacturers so as to expand the consumer base. The major flavors in which potato chips are offered around the world are roasted/toasted, barbeque, spice, and beef. The flavor is an important component of potato chips as major industry players try to differentiate on the basis of flavor. Barbeque is the predominant flavor in North America and European regions. The demand for this flavor is slowly picking up in Asia Pacific and is expected to grow moderately over the forecast period.

Further, the report states that one of the major factors hindering the growth of this market is the price fluctuations of potato. In recent years, the widening gap between demand and supply, has increased the raw material costs substantially. Any increase in the price of raw materials, such as corn; potatoes; and nuts, not only increases the manufacturing cost but also leads to reduced profit margins for vendors. This factor, and the thirst to remain competitive on the market, influence manufacturers to experiment with poor-quality substitutes. In addition, suppliers of raw materials have the power to adjust the price of their products at different competitive prices.

Key vendors

Other prominent vendors

Key Topics Covered:

Part 01: Executive Summary

Part 02: Scope Of The Report

Part 03: Research Methodology

Part 04: Introduction

Part 05: Market Landscape

Part 06: Market Segmentation By Distribution Channel

Part 07: Geographical Segmentation

Part 08: Key Leading Countries

Part 09: Decision Framework

Part 10: Drivers And Challenges

Part 11: Market Trends

Part 12: Competitive Analysis

Part 13: Appendix

For more information about this report visit https://www.researchandmarkets.com/research/7fgh9c/global_potato

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