Editoria e Media
Brother UK confirm multiple marketing agency appointments via The GO! Network
Following the competitive pitch managed by The GO! Network, Delineo, part of stm_grp, will support the brand in their invigorated demand and lead generation strategy, with South-East agency Ice Blue Sky leading on ABM strategy across their UK audience.
After an initial request to source a single lead agency to support across their UK marketing strategy, the strength of agencies included in the pitch process led to a split in the project that allowed both agencies to fulfil their potential.
On the appointment process, Mike Anderson , Head of Marketing at Brother UK said,
Delineo will act as Lead agency partner for demand and lead generation, with the team driving wider digital campaigns across target markets for key product offerings from the brand.
On the appointment, Sam Rowlands , Strategy Director at Delineo and stm_group said,
Ice Blue Sky will act as Lead agency partner for all ABM activity in the brand's UK market, with a focus on driving engagement with key targeted activity.
On starting work with Brother, Charlotte Graham-Cumming, CEO of Ice Blue Sky said,
On the appointments, Mike said
With the partnerships confirmed, both teams will be starting work immediately.
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