Business Reporter - In the digital decade...

Customer-focused product design is the secret. The most successful products aren't the ones with the most features, or the most advanced technology. They are the ones that people are using, over and over again. The best way to get potential customers to use a digital product is to design what they want – and make it easy to use. Customer-focused product design is the secret. The most successful products aren't the ones with the most features, or the most advanced technology. They are the ones...

Customer-focused product design is the secret. The most successful products aren't the ones with the most features, or the most advanced technology. They are the ones that people are using, over and over again. The best way to get potential customers to use a digital product is to design what they want – and make it easy to use.

Using cyber security and mobile phones as two examples, Kim Mirazimi's article explains that too many companies are building technology for technology's own sake, without a real understanding of the product's purpose or value. Success comes from considering the end-user – why they are using the product in the first place, and their end-to-end experience of the product.

The iPhone has been successful because of an intense design focus on the customer, putting simplicity and intuitive functionality at the core. But many other technology companies are designing products that are becoming more and more complicated to use when they should in fact be getting simpler and easier to use.

As companies compete to create secure connections for the new remote workforce, user-friendly product design is more important than ever.

To learn more about customer-centric product design, read the article.

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Business Reporter is an award-winning supplement published in the Sunday and Daily Telegraph, City AM and online, delivering news and analysis on issues affecting businesses to a global audience. It also hosts conferences, debates, breakfast meetings and exclusive summits.

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About 3Pillar Global

3Pillar Global is a product lifecycle management and software product development company. The company offers services in core areas including: product strategy and management; user experience and design; product engineering; and quality assurance and testing. 3Pillar Global's deep product expertise helps businesses expand their product offering through digital innovation and agile engineering. The company generates value across mobile, cloud, and disruptive technologies.

3PillarGlobal.com

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Sources
https://business-reporter.co.uk/2021/03/01/the-best-digital-product-is-the-one-people-buy/