Telecomunicazioni
Ericsson's new media delivery solution places operators at the core of the value chain
With the unprecedented growth in demand for mobile broadband, driven by video consumption , Ericsson (NASDAQ:ERIC) believes that the viability of the entire media delivery value chain is dependent on the ability of network operators to transform into a media-centric business.
At Mobile World Congress 2015, Ericsson is taking the industry lead in addressing this trend with the launch of a highly evolved and unique software solution set, designed to allow operators to participate in the media value equation in a sustainable and profitable way.
Ericsson's Media Delivery Network - the single, all-software solution for the delivery of both managed and unmanaged content across fixed and mobile networks - has now evolved into a complete business enabler framework. Ericsson MDN combines a unique set of elements (Cache, Optimize, and Connect) to respectively tackle all of the main challenges of media delivery: greater network efficiency, enhanced quality of experience and value-added services. By opening up opportunities for network operators, including pay TV service providers, to capitalize on video-specific revenues, Ericsson continues to drive the shift to a true TV Anywhere environment and realize the vision of a media industry transformed in the Networked Society.
Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, says: "With video already representing 45% of all traffic in mobile networks, and our prediction that traffic will increase eight-fold overall by 2020, network operators need a transformative media delivery solution. This allows them to turn this costly demand on their networks into sustainable business growth."
"This launch represents the first big-picture solution of its kind, tackling core industry challenges and allowing operators to bring their added value to the media delivery value chain and enable the global shift to IP delivered video."
Rob Gallagher, Director of Media, Entertainment & Consumer Research, Ovum, comments: "Bridging the technical and commercial gaps between network operators and digital media providers promises to be a win-win for both parties - provided they work together for mutual gain. The most successful partnerships will be based on technologies and strategies that enable network operators to solve digital media providers' key business challenges as well as their own."
The evolved Media Delivery Network capabilities now include:
Ericsson at Mobile World Congress 2015 During Mobile World Congress 2015 in Barcelona, Spain, Ericsson is showing world-leading technology, service capabilities, and innovations. The Networked Society is transforming entire industries. ICT tools have become fundamental everyday resources for businesses, people and society. We lead the way with
hardware, services and software solutions that drive development in mobility, broadband and cloud, creating the foundation for new eco-systems, and transformation across industries. The change that transformation brings is in the hands of everyone. That is why we at Mobile World Congress this year will talk about how we enable change-makers in the Networked Society to advance the digital experiences .
You can find us at MWC in Hall 2, Stand 2N60. Follow us during the event using @Ericsson and join the discussion using #MWC15. Insights from our experts and Networked Society evangelists are also published on our blog during the event.
NOTES TO EDITORS
Ericsson launches plug-in media delivery ecosystem
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
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E-mail: investor.relations@ericsson.com
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