Trasporti
Mobility as a Service (MaaS) revealed as top trend for future of car rental market, finds Amadeus and Microsoft report
This is what led to Amadeus and Microsoft's latest report, . The report outlines the challenges and demonstrates the key trends and opportunities for car rental companies to adapt for the future of travel. It aims to examine new ways of thinking for the industry to help providers deliver a best-in-class service to the end traveler.
The report highlights five top trends that are emerging and shaping the car rental market:
says: "The car rental market continues to evolve at a fast pace, and it is both challenging and exciting for the industry, as new players and models enter the space. What is clear from our research is that technology plays a central role in helping traditional and new car rental providers create the experience and travel that consumers want. Research into the future traveler is fascinating: with 70% of Generation Z not having a driver's license, there is a huge opportunity for rental providers to target the modern traveler. Sustainability is also another rapidly evolving priority for the industry, and through transformation such as MaaS, we can start to unlock new avenues, data, partnerships, and technologies to successfully harness this transformation."
says, "With the advent of Generative AI, car rental providers are gaining more visibility into their entire data ecosystem. This is creating accelerated disruption in everything from improved operational efficiency, increased employee insight to make more informed decisions, to hyper personalized and frictionless experiences for consumers. As we look toward the future of car rental, all facets of the business will have a new passenger in the car assisting everyone at each stage of their own journey."
Read the full report here: Ahead of the Curve: how technology is driving the future of the rental car industry.
Methodology
This research was conducted by Prowess Consulting, Amadeus, and Microsoft. Interviews were conducted with key industry leaders in the rental car and technology sector between November 2022 and January 2023 . Participants included senior management and major decision makers involved in the rental car and technology businesses, encompassing startup, medium-sized, and large enterprises.
About Amadeus
Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveller journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.
Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.
To find out more about Amadeus, visit www.amadeus-hospitality.com.
Follow us on: Facebook, Twitter, LinkedIn, and Instagram.
Photo: https://mma.prnewswire.com/media/2099330/Amadeus.jpg
View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/mobility-as-a-service-maas-revealed-as-top-trend-for-future-of-car-rental-market-finds-amadeus-and-microsoft-report-301849262.html