Foreign Friends Talk about "Desirable Life in Xiamen" as part of #FriendsInXiamen Campaign

The activity became an online spotlight among overseas communities. The click rate of Facebook live streaming and Vlog video reached 20 million, together with over 150 thousand times of interaction and more than 100 thousand views. The amazing transmission effect of "Friends" enhanced the visibility of Xiamen's culture and tourism. The activity became an online spotlight among overseas communities. The click rate of Facebook live streaming and Vlog video reached 20 million, together with over...

The activity became an online spotlight among overseas communities. The click rate of Facebook live streaming and Vlog video reached 20 million, together with over 150 thousand times of interaction and more than 100 thousand views. The amazing transmission effect of "Friends" enhanced the visibility of Xiamen's culture and tourism.

#FriendsInXiamen is a new endeavor of Xiamen Culture and Tourism Bureau in promoting the city's image and brand internationalization. Foreigners living here have participated in Xiamen International Leisure Tourism Expo 2019 and experienced local leisure tourism products. Therefore, they are capable of describing the charm of Xiamen as a livable, beautiful city, thus enhancing Xiamen's image as "Garden on the Sea, Gateway to Southeast China" and helping individuals abroad know more about the city of diverse culture and "desirable life in Xiamen".