Cibi e Bevande
European poultry in South Korea - EU co-funded campaign gains momentum
The campaign's visibility continued throughout , one of the region's most influential trade fairs, held from 10–13 June. The event featured 1,639 exhibitors from 45 countries and drew over 55,000 visitors. The European poultry booth attracted a steady flow of interest from HoReCa buyers, distributors, and importers, with dedicated B2B meetings offering a platform to build valuable commercial relationships and share insights on EU production standards.
"Our presence in Seoul – both at the press event and the international trade fair – reflects our broader strategy to strengthen ties with Korean partners," said , President of the "European poultry is more than just a product – it represents a commitment to quality, safety, and sustainability. These are the values we are proud to promote across the Asian market."
The campaign is a three-year information and promotion initiative aimed at raising awareness of European poultry in South Korea.
eupoultry.eu
pressoffice@eupoultry.eu
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