In-depth UHD TV Makers' Market Strategy Analysis (2013-2016)

     LCD UHD TVs shipped close to 1.2 M pcs from January to August of 2013 in the panel base. The UHD TV panel shipment penetration accounts for 0.8% (Korea 4.7%, Japan 0.6%, Taiwan 81.4% and China 13.3%) of the total TV panel shipment. In August, this panel shipment rose to 353K pcs per month. This research foresees that the increase panel shipment trend could result in a total figure of 2.6M units for 2013. 

    

LCD UHD TVs shipped close to 1.2 M pcs from January to August of 2013 in the panel base. The UHD TV panel shipment penetration accounts for 0.8% (Korea 4.7%, Japan 0.6%, Taiwan 81.4% and China 13.3%) of the total TV panel shipment. In August, this panel shipment rose to 353K pcs per month. This research foresees that the increase panel shipment trend could result in a total figure of 2.6M units for 2013. 

China is a major market for UHD TV sets. Currently, Taiwanese and Chinese producers are entering the UHD TV market in order to increase the market share. Their UHD TVs tend to be low-end (60Hz) and largely inexpensive price range focused products. However, Japanese and Korean UHD TV producers will lead the market with various product line-ups and aggressive price strategies. 

During the IFA 2013, large TVs over 55"" to 110"" was the major news for the TV market (LCD: 110"" 98"" 85"" 65"" OLED: 77"" 55"". LGE (77""UHD OLED TV) and SEC (55""UHD OLED TV) demonstrated their latest prototype UHD OLED TV at the IFA 2013. As forecast, the UHD TV market will be entering the TV market sooner than the industry expected.

For this report UHD TV broadcasting systems (Terrestrial, cable, IPTV, satellite TV) have been closely monitored in order to research, analyze and forecast UHD TV ecosystem.

Key Topics Covered: 

1. Overview

2. Upcoming Display Status & Analysis

3. Technology Analysis of UHD

LCD
1. Conversion Technology(CSOT)
2. Conversion Technology(Innolux) (1) - (5) 
3. One Chip Solution 
4. Up-Scaling (Up-converting)
5. Scaling Technology
6. UHD Contents
7. UHD Mechanical Design
8. HCG(High Color Gamut) Comparison
9. MMG ( Multi Model Glass) (1) - (2)

OLED
1. OLED Structure (RGB, WHITE, Hybrid)
2. RGB vs White OLED Comparison (SDC vs. LG Display)
3. Sony (UHD OLED)
4. Panasonic (UHD OLED)
5. Technology Comparison & Alliance
6. Bottom Emission vs. Top Emission
7. Small Mask Scanning Technology
8. AMOLED Manufacturing Technical Roadmap
9. Current Approach for Large OLED TV

4. TV Panel Makers Strategy and Line-up 

5. Recent UHD TV Set Trend at IFA 2013

6. Insight of Upcoming Display

Companies Mentioned:

For more information visit http://www.researchandmarkets.com/research/kxbmt2/indepth_uhd_tv

Media Contact: Laura Wood, +353-1-481-1716, [email protected]