Turismo
Colombia Conquers Cannes Lions: Gold, Silver and Bronze in Its Official Debut
The Gold Lion in the category and the Bronze in were awarded to , a campaign that transformed the migratory routes of over 1,200 species into personalised messages for travellers in more than 30 countries. Through creativity and technology, Colombia positioned itself as a biodiverse destination—emotionally engaging and deeply authentic.
The Silver Lion, in the category, went to , a campaign focused on reactivating airstrips in destinations such as Bahía Solano and Tolú. Using secret coordinates sent to content creators, the campaign invited exploration of natural and cultural regions that are now accessible to both domestic and international tourism.
"In the Government of Change, we defined the narrative to highlight our natural, cultural and historical treasures and promote the country on the global stage. These campaigns are the result of a team that knew how to make the most of the best promotional and marketing tools," said
Diana Marcela Morales , Minister of Trade, Industry and Tourism.
The impact of these two campaigns is evident in the figures: over from 13 nationalities, a , presence in , , and .
"This recognition goes beyond advertising. It shows that the narrative didn't remain on paper—we brought it from the desk to the land, and from the land to the world. Today, we demonstrate that Colombia has a story that moves, inspires, and resonates on global stages. This is a Colombia that embraces its diversity, protects its essence, and transforms it into a powerful, authentic and profoundly beautiful message," said Carmen Caballero , President of ProColombia and the architect behind the narrative.
Photo - https://mma.prnewswire.com/media/2723078/ProColombia.jpg
View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/colombia-conquers-cannes-lions-gold-silver-and-bronze-in-its-official-debut-302497285.html