Elettronica
EVS Broadcast Equipment announces a new market-focused strategy and vision
~ Strengthened leadership to deliver Enriched Live Production ~
Liege, Belgium, 21 February 2013 - EVS , the leading provider of live video production systems, today announces a new market-focused strategy. The announcement responds to a growing worldwide viewer demand for more engaging live programming, and supports the increasing desire for content owners to enrich their live content. The new strategy includes:
This will be publicly unveiled at NAB 2013 (stand SL2416) under the broad theme Enriched Live Production . During the show, EVS will highlight new and innovative workflow solutions aimed at optimising the live broadcasting infrastructure to embrace new connected operations and 'live everywhere' offerings for the consumer.
The new strategy, drawing on the existing strengths of EVS, will be focused around four key markets - Sports , Entertainment , News and Media. "It will," says EVS CEO Joop Janssen, "enable us to better deliver our investments in R&D and product innovation, help drive the expansion of our sales network, and continue to improve our user training and customer support and bring even better products to the market faster."
He adds: 'Our ambition is to accelerate the growth of our company and reach a wider range of customers more quickly through a more focused strategy. Each market has its own specific challenges and opportunities, so by aligning our structure with the particular market demands of our customers, we aim to help them continue to be successful, both now and in the future.'
EVS' four key markets are:
To better support the new market strategy, EVS is strengthening its Executive Committee. Fully operational from 21 February 2013, it will be headed up by CEO, Joop Janssen. The Executive Committee comprises the following people:
· Joop Janssen, Managing Director & CEO
· Luc Doneux, EVP Sports division
· Henry Alexander, SVP Entertainment and News division (as from April 2013)
· Benoît Février, SVP Media division
· Jacques Galloy, EVP/CFO, Corporate Services
· Bernard Stas, SVP Product strategy
· Vincent Theunissen, SVP Human resources
· Michel De Wolf, SVP/CTO
· Nicolas Bourdon, SVP Marketing
A SVP operations and professional services will soon be appointed to manage manufacturing and supply chain, customer support, project management and training functions.
The sales organisation has also been updated with Quentin Grutman as SVP EMEA, Frédéric Garroy as SVP Americas and Olivier Heurteaux as SVP Asia Pacific. They report directly to CEO Joop Janssen.
To support its new corporate strategy and vision, EVS will be rolling out a new brand and visual identity, as well as a redesigned website, www.evs.com . Janssen says: 'The dynamic new brand aims to capture the evolving nature of our business and the way customers see us. It encapsulates all the essence and hallmarks of EVS - reliability, professionalism and passion - and combines them with innovative, fresh thinking to deliver a new market-focused approach to support our customers today and tomorrow.'
Media contacts
For more information about this press release, or to set up an interview with EVS, please contact:
Trade media contacts:
Nicolas BOURDON, SVP Marketing
Tel: +32 4 361 58 09, Email: marketing@evs.com
or
Sarah Kelley (EMEA) or Kim Willsher (Americas and APAC)
Red Lorry Yellow Lorry (PR company)
Tel: +44 (0) 20 7403 8878 / +1 310 569 2603
evs@rlyl.com
Corporate and financial media contacts:
Joop JANSSEN, Managing Director and CEO
Jacques GALLOY, Director & CFO
Geoffroy d'OULTREMONT, Vice President Investor Relations & Corporate Communications
Tel: +32 4 361 70 14, Email: corpcom@evs.com
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