Egypt Baby Food Market is Expected to Reach EGP 4 Billion in Terms of Revenues by the Year Ending 2023: Ken Research

Online Sales and Discounts will increase the demand of baby food: Presently, the internet retailing channel is in its nascent stage. However, it is apparent from the significant amount of investments by international companies that this sector will accommodate a huge customer base in the coming years. The domestic supermarkets and hypermarkets have begun shifting their baby food products to online shelves to put up with the rising demand on the internet. The consumers prefer online channels of distribution for purchasing baby food as it saves their time, effort and money. Gradually, with digitization and globalization, the online channels of distribution are expected to cater a large set of consumers in Egypt.

India, 27/03/2019 (informazione.news - comunicati stampa - cibi e bevande)

Presently, the internet retailing channel is in its nascent stage. However, it is apparent from the significant amount of investments by international companies that this sector will accommodate a huge customer base in the coming years. The domestic supermarkets and hypermarkets have begun shifting their baby food products to online shelves to put up with the rising demand on the internet. The consumers prefer online channels of distribution for purchasing baby food as it saves their time, effort and money. Gradually, with digitization and globalization, the online channels of distribution are expected to cater a large set of consumers in Egypt .

The rise in propensity to spend and awareness among parents on higher nutritional and organic baby food variants is driving the baby food sales. Consequently, it removes the price barrier associated with healthy and chemical free baby food.

omen are participating in the work force to support their families. The working mothers now prefer milk formula instead of breast feeding their infants. This is due to aggressive advertising by international brands and lack of paid maternity leaves by the employers.

Since people in Egypt demand more convenience while grocery shopping, the focus has been on improving online distribution channels for purchasing grocery. Modern grocery retailers have successfully begun selling products through their online web portals to capitalize on the trend in Egypt baby food market. Online Sales captured a market share of 0.6% in terms of retail sales in 2018.

Analysts at Ken Research in their latest publication " believe that the baby food Market in Egypt has been growing due to focus on organic baby food, ideal marketing strategies, switch to local processing or manufacturing and availability of innovative products. The market is expected to register a positive CAGR of 14.3% in terms of retail sales during the forecast period 2018-2023E.

The report provides a comprehensive analysis of the baby food market in the UAE. The report also covers the overall market size in terms of revenue and sales volume, SWOT Analysis, decision making process, competitive landscape and growth drivers and trends and government role and regulations. The report concludes with market projection for future market described above and analyst recommendations highlighting the major opportunities and cautions for the UAE Baby food market.

The baby food market of UAE is still in its growth stage. The market displayed a strong competitive scenario where international players that hold majority of the stake are constantly trying to increase their existing market share. The UAE Baby Food market has majorly been an import dominated market. The market is receptive to newness and innovations for instance, camel milk based baby food products and halal baby food products have gained a lot of popularity in the country. Despite the fact that government is encouraging breast feeding among new mothers and economic impact due to oil price shock of mid 2014 that continued till 2015, the baby food market has shown consistent growth.

The report provides information on Baby Food market segmentation by category (Milk Formula, Dried baby food, Prepared Baby Food and Other Baby Food), by Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing-up Milk Formula and Special Baby Milk Formula),by Age Group (0-6 Months, 6-12 Months, 12+ Months), by Nature (Inorganic Food and Organic Food),by Region (New south Wales , Victoria , Queensland , South Australia , Western Australia , Tasmania , Australian Capital Territory, Northern Territory) and by Channel of Distribution (Supermarkets, Health and Beauty Specialist Retailers, Internet Retailing, Discounters, Other Foods Non Grocery Specialists, Convenience Stores and Forecourt Retailers). Company Profiles of Major Players in Australia Baby Food Market (Nestle SA, Danone Group, Aspen Pharmacare and Other Companies (Kraft Heinz, Bellamy's Australia Ltd., A2 Milk Co. and others) have been covered in the publication. The report concludes with market projection and analyst recommendations.

Ankur Gupta
Ken Research Private Limited, Head Marketing
Ankur@kenresearch.com
+91-9015378249