2021 Reading trends revealed - consumers are turning their homes into havens to relax and enjoy life

– Although people are turning their homes into places where they can recharge, enjoy food and escape reality, it is actually the readership of the Running, Cycling & Fitness magazines that increased the most. Maybe it is the ultimate mix of activities that appeal to the crowd. After all, there is no better feeling than to eat a bowl of pasta in front of your favorite series after you have had a proper workout, says Chris Couchman, Head of Content at Readly.  – Although people are turning their...

– Although people are turning their homes into places where they can recharge, enjoy food and escape reality, it is actually the readership of the Running, Cycling & Fitness magazines that increased the most. Maybe it is the ultimate mix of activities that appeal to the crowd. After all, there is no better feeling than to eat a bowl of pasta in front of your favorite series after you have had a proper workout, says Chris Couchman, Head of Content at Readly.
 

Categories where reading has increased the most during 2021 across all markets:

1) Running, Cycling & Fitness (32%)
2) Home & Renovation (30%)
3) TV film & Cinema (26%)
4) Cars & Motoring (26%)
5) Travel & Regional (25%)

Cooking is the new indoor entertainment

The number of bookmarked pages in magazines has increased by 46% during the year, and most of these are cooking recipes. By taking a closer look at the pages with most bookmarks it seems that there is an urge for comfort food such as one-pots and pans. Some examples of the most bookmarked recipes:

– Maybe the pandemic has caused us to crave hearty and cosy meals that can be enjoyed by the whole family. Readers have definitely found comfort in these recipes and cooking has strengthened its position as the number one indoor entertainment, says Chris Couchman, Head of Content at Readly.

Readly's content portfolio has continued to grow rapidly over the last few years reaching 6,300 magazine titles during 2021, with a catalogue totalling around 210,000 magazine issues from 11 markets. Readership of foreign titles represent a fifth of all read issues where US magazine Rolling Stone's issue with Dua Lipa got the biggest global audience.

UK magazine snapshot

More trends and toplists are found in the full report: https://corporate.readly.com/files/Documents/Reports/Readly_Trends_Report_2021_FINAL.pdf

For media enquiries:
Kate Tegelaars, press contact at Readly UK
+44 (0)7879 818 71,  [email protected]
^[1] Excluding Newspapers and Toutabo titles.

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