Xinhua Silk Road: Report on global fashion vitality index released to empower construction of international consumption center cities

The report points out that it is necessary to give full play to the important role of global fashion events in innovating consumption scenes and stimulating consumption vitality in a bid to inject new momentum into the construction of international consumption center cities. The report points out that it is necessary to give full play to the important role of global fashion events in innovating consumption scenes and stimulating consumption vitality in a bid to inject new momentum into the...

The report points out that it is necessary to give full play to the important role of global fashion events in innovating consumption scenes and stimulating consumption vitality in a bid to inject new momentum into the construction of international consumption center cities.

From the perspective of sub-indexes, the sub-index of "factor agglomeration" measures the "hard power" of global fashion weeks, such as the number of fashion activities, the involvement of globally recognized brands, etc. The result showed that international fashion weeks still remain the strong engine to lead global fashion trends.

The "media transmission" sub-index measures factors, including online media coverage, internet search and social media popularity as well as the balance of content distribution, which reflects the social attention and acknowledgment of global fashion weeks. After only Paris and New York, Shanghai Fashion Week won eye-catching performance in the term of internet search and social media popularity.

The sub-index of "industry influence" gauges the number of designers, venue construction and fashion education, turning a spotlight on the "soft power" of the fashion industry. As a result, Asian fashion weeks are still far behind first-tier global fashion events and have more room to grow.

Released in March 2018 for the first time, the report is aimed at delivering the voice of China to the global fashion industry through quantitative analysis constituted by evaluation models from factor agglomeration, media transmission, and industry influence.

Original link: https://en.imsilkroad.com/p/336390.html

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