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BOMBAY SAPPHIRE AND BAZ LUHRMANN LAUNCH 'SAW THIS, MADE THIS' CAMPAIGN, INVITING PEOPLE TO SEE THE WORLD AS A GALLERY OF CREATIVE INSPIRATION
The campaign invites people to capture and share on social media what they see in the world that creatively inspires them, and what they have subsequently made, using #SawThisMadeThis. Through collaboration with hundreds of artists and creators from a variety of disciplines, the campaign will feature before-and-after 'Saw This, Made This' videos and photos, demonstrating how people can reframe the world around them and turn that inspiration into creative expression. The launch aims to encourage everyone – from creative novices to creative leaders - to join the movement and unlock their creative talents.
In a short film featuring never-seen-before footage from Luhrmann's personal archive, he talks candidly about how his life experience has shaped his own creative process and shares his philosophy with viewers, inviting them to see the creativity that exists in the everyday. Throughout the campaign, Baz Luhrmann will share on social media the #SawThisMadeThis submissions he finds most creatively inspiring. Submissions will also be celebrated in an evolving online gallery at www.BombaySapphire.com/SawThisMadeThis.
The campaign will culminate in 2023 in an awe-inspiring showcase of the world's creativity, in partnership with global arts organisations in London and New York , including the Design Museum in London, UK , an industry-leading institution renowned for its support of the creative community. People are invited to join the movement on social media using @BombaySapphire #SawThisMadeThis, with the chance of their creations becoming part of a global showcase of creative inspiration at the Design Museum and other leading creative institutions around the world.
Luhrmann said
Tim Marlow , Chief Executive and Director at the Design Museum said;
Mixologists from all around the world have turned 'Saw This' inspiration from their resident cities, into unique BOMBAY SAPPHIRE 'Made This' cocktails. Martin Siska & Yann Bouvignies of the iconic Scarfes Bar in London have taken creativity from the reflected details of the city lights at Piccadilly Circus on an early winter evening and created a unique mouthwatering drink.
The multi-million-dollar, integrated global campaign from Bombay Sapphire, 'Saw This, Made This', launches today with Baz Luhrmann at the helm as Creative Director, and rolls out across ten markets including the US, UK, Spain , Italy , Germany , Australia , New Zealand , Brazil , Greece and the Netherlands .
It's the next installment of Stir Creativity, the brand platform for BOMBAY SAPPHIRE, and aims to show how creativity can be found everywhere. As part of the campaign, a short film has been created, directed by award-winning advertising Director Juan Cabral . The breath-taking advert is Cabral's own poetic expression of Saw This, Made This. The film uncovers the limitless beauty in everyday scenes to inspire others to view the world as a gallery. Shot amongst the streets of Buenos Aires , Cabral's home city and a place cited as a source of his creative inspiration, the film takes the audience on a walk of discovery, inviting viewers to step outside, look around and see the world differently.
Inspired by a famous short story from 1945 'The Aleph' by the Argentine writer and poet Jorge Luis Borges , Juan uses a poetic extract as the voiceover narration for the film and the music "Arabesque" by Claude Debussy, to take the audience on an exquisite visual journey, aiming to stir creativity in the viewer and invite discovery of the extraordinary in the world around them. Cabral said:
Natasha Curtin , Global Vice President, BOMBAY SAPPHIRE said;
The global through-the-line campaign, developed in partnership with AMV BBDO, Ogilvy PR and OMD over the last two years, launches today across TV, Cinema, VOD, OOH, Social and PR.
Based on a 1761 recipe, BOMBAY SAPPHIRE gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The design of the BOMBAY SAPPHIRE distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapor Infusion process, where the natural flavors of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which BOMBAY SAPPHIRE is synonymous. BOMBAY SAPPHIRE is on a mission to be the world's most sustainable gin, with all 10 botanicals being certified sustainably sourced, by the For Life certification from Ecocert S.A. The BOMBAY SAPPHIRE brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda . Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
With its 'Stir Creativity' campaign, launched in 2018, BOMBAY SAPPHIRE is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential. From advocacy programs including the World's Most Imaginative Bartender competition, which has run in the US for over a decade, to hosting The Glasshouse Project, which brings together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity. For eight years, BOMBAY SAPPHIRE ran The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform.
https://www.linkedin.com/business/learning/blog/top-skills-and-courses/why-creativity-is-the-most-important-skill-in-the-world
https://www.tandfonline.com/doi/full/10.1080/17439760.2016.1257049 and https://bpspsychub.onlinelibrary.wiley.com/doi/10.1111/bjc.12149
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Photo - https://mma.prnewswire.com/media/1919427/STMT_Cocktails.jpg
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