SUNRIGHTS INC to become ADK Emotions NY, Inc.

ADK Emotions was established in January 2019 as part of its parent advertising company ASATSU-DK Inc.'s ("ADK") transition to a holding company, ADK Holdings Inc. Since then, ADK Emotions has assumed much of ADK's contents business, taking on a more independent role with a greater degree of specialization while expanding its business operations with special regard to original IP creation, overseas development, and new digital ventures. The merger is a cornerstone of ADK Emotions' strategy to accelerate the global growth of its contents business, employing the industry know-how of d-rights and SUNRIGHTS.

ADK Emotions was established in January 2019 as part of its parent advertising company ASATSU-DK Inc.'s ("ADK") transition to a holding company, ADK Holdings Inc. Since then, ADK Emotions has assumed much of ADK's contents business, taking on a more independent role with a greater degree of specialization while expanding its business operations with special regard to original IP creation, overseas development, and new digital ventures. The merger is a cornerstone of ADK Emotions' strategy to accelerate the global growth of its contents business, employing the industry know-how of d-rights and SUNRIGHTS.

Prior to restructuring, ADK acquired a 51% stake in d-rights in 2014 before converting it into a wholly-owned subsidiary in 2018. As a subsidiary, d-rights produces a wide range of content, handling everything from project planning to the production of original characters, cartoons, video games, online content, and more. New York-based SUNRIGHTS serves the American and European markets with a primary focus on the popular BEYBLADE franchise.

ADK Emotions NY Inc. will operate under new management, with Shuji "Shawn" Wada (President & CEO) and Daichi "David" Wakabayashi (COO) overseeing the continued success of BEYBLADE BURST as well as growing new and exciting additions to their library.

For inquiries, please contact:

ADK Emotions NY Inc. (currently operating as SUNRIGHTS Inc) at +1 646-284-9801 or [email protected] 

 

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