Economia
Atento Unveils New Brand Identity, Reinforcing Global Leadership in Business Transformation Outsourcing (BTO)
This initiative reinforces Atento's commitment to driving customer experience (CX) transformation in an increasingly technological-driven landscape. With a refreshed look and a sharper value proposition, the new brand signals more than a design change: it represents a clear statement of leadership, innovation, and forward vision. Atento positions itself as the strategic partner that brings together technology, consulting, and people to deliver solutions that create real impact on business performance.
said Pablo Sánchez, CMO of Atento.
With this evolution, Atento strengthens its purpose: to The new visual identity and corporate narrative reflect a company that not only supports its clients through their challenges but also empowers them to lead in their own industries.
added the executive.
Atento is the largest provider of customer experience management and business process outsourcing services ("CXM BTO") in Latin America and one of the top providers worldwide. Atento is also one of the main providers of CXM BTO nearshoring services for companies operating in the United States . Since 1999, the Company has developed its business model in 17 countries, employing more than 90,000 people.
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