Desso Boosts its US Presence at Chicago World Trade Fair

Following a recent agreement with The Dixie Group, a leading US carpet company, Desso has stepped up its ability to reach the US market with its wide range of environmentally responsible and popular carpet ranges. Through  this agreement, Desso is working with Masland Contract, a division of The Dixie Group, strengthening its ability to sell top end Cradle to Cradle® products in the US.

Following a recent agreement with The Dixie Group, a leading US carpet company, Desso has stepped up its ability to reach the US market with its wide range of environmentally responsible and popular carpet ranges. Through  this agreement, Desso is working with Masland Contract, a division of The Dixie Group, strengthening its ability to sell top end Cradle to Cradle^® products in the US.

On average, we spend about 90% of our time indoors, therefore it is imperative to develop products which contribute to people's health and wellbeing. Desso brings this vision into reality via its three pillared innovation strategy focusing on: Creativity, Functionality and Cradle to Cradle^® Desso will be exhibiting three unique ranges that demonstrate its commitment to excellence in these areas.

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1. Based on tests performed by the independent German test institute, GUI, with DESSO AirMaster® carpet versus standard PVC hardfloor and versus standard structured loop pile carpet

Visions of: an award winning carpet range inspired by the use of patterns in art, fashion, architecture and interiors. By applying cutting edge production technology and powerful pattern design, 'Visions of...' delivers a unique layered dimension, where the flooring experience changes at every angle it is viewed. It offers three unique designs in flowers, shards and lines.

The above mentioned products were submitted to the Best of NeoCon 2014, an award for the best, new products judged by interior designers, architects, facilities executives and others.

"We are delighted to have a presence for the first time at this prestigious US trade fair," says Alexander Collot d'Escury, CEO of Desso. "It gives us a chance to showcase our ability to combine creativity with highly functional products made in accordance with Cradle to Cradle^® principles. As part of this philosophy we want to create products which are made of healthy materials and can be recycled in a non-toxic closed loop. This is all part of our vision to make the floor work for our health and wellbeing and to transition as a company to the regenerative circular economy."

"We look forward to be showing these exciting products to the US market. The response we have been getting so far is tremendous so we have every confidence that these products will become a great success in the market," says Daniel K. Frierson, Dixie Group CEO

We look forward to welcoming you at our showrooms located at: 10.102 & 10.103.

For more information please visit: http://www.desso.com

Website: http://www.desso.com

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