Telecomunicazioni
Mobistar : Launch of the Orange brand on the Belgian market
Press release
Brussels, May 4, 2016
Launch of the Orange brand on the Belgian market
The general meeting of shareholders of Mobistar S.A., held this Wednesday May 4, approved the adoption of the new company name by a very large majority. Mobistar is now called Orange Belgium. Meanwhile, the shareholder structure of the company and its governance remain unchanged.
The adoption of the name Orange Belgium is the first step in the transition process from the brand name Mobistar to Orange. All Mobistar teams will be mobilised to make this transition a success.
In the coming days, the following changes will be visible to customers:
Meanwhile, deployment of the Orange brand continues in the outlets.
At the end of the general meeting, the Chairman of the Board, Jan Steyaert, said: "After the unanimous decision of the Board in favour of the Orange brand, the adoption of the name Orange Belgium marks the beginning of the transition to the Orange brand. All our energy is now mobilised to make this launch a success and make us stronger, through our convergent positioning on the Belgian market."
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Source: %s via Globenewswire