Richardson's Second Edition Consultative Selling Program Elevates Seller Performance to Win More Business

"We've reimagined our entire program with a sharp focus on the modern buyer — what they face, how they define value, and what it takes to gain their trust and business.  With our new Consultative Selling Program, we're showing sellers how to create a competitive advantage and improve their ability to win more business by building their skills in creating customer value and helping buyers make an informed buying decision that drives the results they need," remarked Andrea Grodnitzky, Richardson's Chief Marketing Officer.

"We've reimagined our entire program with a sharp focus on the modern buyer — what they face, how they define value, and what it takes to gain their trust and business.  With our new Consultative Selling Program, we're showing sellers how to create a competitive advantage and improve their ability to win more business by building their skills in creating customer value and helping buyers make an informed buying decision that drives the results they need," remarked Andrea Grodnitzky, Richardson's Chief Marketing Officer.

To be truly effective and differentiated in the eyes of today's buyers, sellers need to create value in the buying experience itself — that means helping customers to better understand the true nature of a business issue and how best to address it. They must demonstrate credibility, foster openness through authenticity, offer ideas that shape thinking and help surface unrecognized needs, and connect the dots to create value and build trust.  Building trust is the most important factor when considering a purchase, according to respondents in an independent study from SAP.   

To learn more about Richardson's Second Edition Consultative Selling Program, please contact Meghan Steiner at info@richardson.com

About Richardson

Richardson is a global sales training and performance improvement company focused on helping you drive revenue and grow long-term customer relationships. Our market-proven sales and coaching methodology combined with our active learning approach ensures that your sales teams learn, master, and apply new behaviors when and where they matter most — in front of the buyer.  Get to know us, and learn about how we help drive the world's most inspiring sales organizations to their next levels of excellence.

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