Turkcell Continues to Empower Women and Benefit Turkey with "Women Power to the Economy" Campaign

     (Photo: http://photos.prnewswire.com/prnh/20120927/564717 )

"Women Power to the Economy" is the first of its kind globally where an operator collaborates with a microfinance institution to launch a "social lending/crowdfunding" model, enabling people who want to support low-income women by lending money via online and mobile payments.  The social lending/crowdfunding, strengthened by Turkcell's technology, also enables women to participate in the economy through this mobile for development campaign. The campaign features:

Turkcell CEO Sureyya Ciliv has said that, "The rate of women joining Turkey's workforce is just 28%. This hints at a hidden potential, which has neither been included in the economy, nor given any opportunity of inclusion. As Turkcell, our biggest target is to support Turkey's development through innovative solutions, and we have built one of the world's best mobile communication infrastructures to facilitate this.  The starting point of all our social responsibility projects has been the desire to make a difference for our people through equal opportunity.  With our "Women Power to the Economy" Project, we are uniting our communication and technology power and innovative solutions with Turkish women.    Let us all invest in Turkey's future together."

The president of TISVA, Professor Aziz Akgul , commented that "1 out of 5 women in Turkey (app. 7 million women) is low-incomed.   This model that has been strengthened by Turkcell's technology will transform into social solidarity, whereby our women will feel the support of millions of people and embrace their future with new hope."

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