Salute e Benessere
COSRX Wraps Up "COSRX Glow Market" Pop-Ups Successfully in Paris & London, Accelerating Its Expansion in Europe
According to COSRX, both pop-ups saw overwhelming engagement, with long queues in Paris and a steady buzz in London , drawing a combined total of nearly 20,000 visitors. In collaboration with Moida K-Beauty, the events were held at the stores inherently located in high-traffic areas popular among beauty-conscious and K-beauty enthusiasts. Across both cities, COSRX combined interactive brand experiences with on-site sales, further enhancing accessibility to its best-selling and newly launched products.
At the heart of the Glow Market, COSRX icons and newcomers alike captivated visitors — from TikTok-famous favorites to the brand's most advanced innovations. The lineup featured the globally beloved Advanced Snail, the skin science-driven The RX, and the groundbreaking Peptide-132.
The pop-ups also featured exclusive promotions, with limited-time purchase benefits and interactive missions that deepened consumer engagement. Attendees were offered special branded goods available only during the events, creating an elevated sense of immersion. Industry observers noted that the Glow Market pop-ups went beyond simple sales, serving as a cultural touchpoint that expanded COSRX's connection with European consumers and reinforced its position as a leading K-beauty brand. With growing interest in K-beauty and derma-cosmetics across Europe , COSRX plans to continue leveraging experiential marketing to broaden local engagement and strengthen its influence in the region.
Founded in 2013, COSRX is a global skincare brand known for its "essentials-only" approach: highly effective ingredients, concentrated formulas, and affordable prices. Trusted by millions worldwide and powered by social media virality, COSRX has grown into one of the most influential K-beauty brands across skincare and haircare. COSRX is also on
+ .
Moida K-Beauty Store, with a presence across Indonesia ,
Europe , and North America , is a premier offline retailer showcasing leading Korean beauty brands. Designed to bring the best of K-beauty directly to local consumers, Moida K-Beauty stores serve as cultural and experiential hubs for K-beauty discovery. Positioned as a global platform for promoting K-beauty, Moida offers a wider and more diverse range of products than other local stores and leads the market by introducing innovative new items in line with the latest trends.
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Logo - https://mma.prnewswire.com/media/2648141/COSRX_Logo.jpg
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