Scienza e Tecnologia
NordVPN enters the Korean cybersecurity market
"NordVPN has been growing fast and reached the point where we are looking into more region-specific solutions. We chose Korea as one of the first focus markets as we see a growing interest in digital solutions, cybersecurity, and VPNs," says Laura Tyrell , NordVPN's spokesperson.
Since the beginning of the year NordVPN observes an increased interest in VPN solutions, coming from Korea. For example, in November NordVPN reported that interest in its services spiked by a record 80.94%.
"Koreans' perception of digital privacy and security is changing, together with the higher penetration of digital services and a larger amount of cyberattacks. NordVPN's presence in the Korean market will create more opportunities for consumers to secure their digital lives and to seize other VPN advantages," says Sungwoo Cho , NordVPN Country Manager for Korea.
VPN stands for "virtual private network" – a service that encrypts a user's internet traffic and redirects it through a remote VPN server. It also replaces their IP address, keeping their location private. VPNs are used worldwide both for security and entertainment reasons. In a study of VPN usage around the world, GlobalWebIndex found that 25% of internet users had used a VPN in the past month, and that 42% of these used a VPN daily.
NordVPN is a trusted online privacy and security solution, used by over 14 million internet users worldwide. It offers military-grade encryption with advanced privacy solutions and is recognized by the most influential tech sites and IT security specialists. NordVPN holds a significant market share in the United States , Australia , the United Kingdom , and many other European states.
NordVPN is part of Nord Security - an umbrella brand, connecting products that share the Nord brand and values. Besides NordVPN, these products include NordPass , a new generation password manager; NordLocker, a cloud file encryption tool; and NordVPN Teams , a VPN solution for businesses.