HÄAGEN-DAZS ANNOUNCES GLOBAL PARTNERSHIP WITH EMILY IN PARIS TO BRING FANS A TASTE OF PARISIAN GLAMOUR AND INDULGENCE

Introducing the Limited-Edition Emily in Paris & Häagen-Dazs Ice Cream CollectionTo celebrate the partnership and its Be More Emily campaign, Häagen-Dazs has launched a limited-edition Emily in Paris ice cream collection, featuring the brand's most-loved flavours, Strawberry and Salted Caramel. Redesigned in stylish Emily in Paris packaging, both flavours embody a deliciously indulgent taste experience, perfect for fans looking to savour the finer things in life. A special collection of bespoke Emily in Paris cakes and creations will also be available in selected Häagen-Dazs Shops around the world.

Paris, 13/08/2024 (informazione.news - comunicati stampa - industria)

To celebrate the partnership and its  campaign, Häagen-Dazs has launched a limited-edition ice cream collection, featuring the brand's most-loved flavours,   and  . Redesigned in stylish packaging, both flavours embody a deliciously indulgent taste experience, perfect for fans looking to savour the finer things in life. A special collection of bespoke   cakes and creations will also be available in selected Häagen-Dazs Shops around the world.

To give fans a taste of Emily's ultra stylish life, shoppers in 20 participating markets can scan a QR code on the limited-edition packaging for a chance to win exclusive prizes, including a once-in-a-lifetime trip to Paris . The trip will include the ' Paris by Emily' travel experience from DHARMA, allowing the winners to explore the city's most iconic and charming locales, reflecting Emily's own antics on the show. This unique opportunity brings the magic of the series to fans, offering an unforgettable taste of Emily's Paris .

Fans around the world can also look forward to a series of activities designed to immerse them in the spirit of Emily and Häagen-Dazs. Pop-up experiences and social media challenges will take place globally throughout August to celebrate the partnership and encourage everyone to enjoy life's sweet moments.

said Priscilla Zee , Häagen-Dazs Brand Director

Häagen-Dazs' limited-edition ice cream collection is now available in stores and Häagen-Dazs Shops around the world, where consumers can celebrate this delightful union of flavour and style, and discover how they can with Häagen-Dazs.

Photo: https://mma.prnewswire.com/media/2480218/HD_Emily_in_Paris_1.jpg
Photo: https://mma.prnewswire.com/media/2480219/HD_Emily_in_Paris_2.jpg
Logo: https://mma.prnewswire.com/media/2478485/HD_EIP_Logo.jpg

 

 

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