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Disney and Harrods make Magic Together with Launch of New Fairy Tale Retail Experience
Disney UK and Harrods today announced the launch of a Cinderella-inspired "Bibbidi Bobbidi Boutique" at the world famous department store, marking the first time that a Disney Parks and Resorts offering has been recreated in the UK. The experience forms the centre piece of , a new partnership venture including a bespoke Disney Store and new-look Disney Café.
(Photo: http://photos.prnewswire.com/prnh/20131114/653394-a )
(Photo: http://photos.prnewswire.com/prnh/20131114/653394-b )
Opening its doors for the first time on 25 November, the has been reimagined for the UK, with the help of Walt Disney Imagineering to create the ultimate immersive storytelling experience for children aged 3-12. The boutique is set in a fairy tale castle enclosed within the glittering walls of Harrods. Children are met by their very own to learn the qualities needed to become Princesses or Knights and take a royal oath while enjoying the ultimate fantasy makeover.
Anna Hill , Vice President, The Walt Disney Company, UK &
Ireland , said:
Building on the success of last year's pop-up shop, the partnership also includes the launch of a dedicated Disney Store at Harrods, which opened on 1 November, offering shoppers exclusive themed products in a magical Disney-themed environment.
Mark Briggs , Store Director at Harrods, said: "There's only one Harrods, and there's only one Disney but this partnership shows what can be achieved when two iconic brands work together. Disney at Harrods will create a magical day out in itself, shopping for exclusive products at Disney Store, enjoying a meal together with added imagination at the themed Café and experiencing a royal transformation in the Bibbidi Bobbidi Boutique - we can't wait to start welcoming guests."
The Disney Café will be refreshed over the coming months and will continue to offer delicious, nutritious meals for families to enjoy together in a magical environment, while being entertained with classic Disney songs and movies played on screens around the restaurant.
Last year Disney and Harrods joined forces to celebrate the stories of Disney Princesses, working with the world's leading designers to create ten unique dresses which were showcased in the Harrods Christmas windows. Each dress paid tribute to one of the Princesses including Ariel, Aurora (Sleeping Beauty), Belle, Cinderella, Jasmine, Mulan, Pocahontas, Rapunzel, Snow White and Tiana. All ten of these dresses went under the hammer at the world famous auction house Christie's on 13th November to raise money for Disney's Appeal for Great Ormond Street Hospital Children's Charity.