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Lady Gaga Dominates the '2011 MTV EMA'
Global superstar Lady Gaga confirmed her status as the first lady of pop at the '2011 MTV EMA' in Belfast tonight, scoring four wins at the star-studded event at Belfast's Odyssey Arena.
The '2011 MTV EMA' is sponsored by Dell, Replay, Hyundai and Swatch.
triumphed in the and categories, as well as - a brand new award that celebrates artists with the most committed fanbase.
and each won two awards with pop phenomenon Bieber taking home the trophies for and . were honoured in the category and , while crowned a brilliant year with victories in the and categories.
Ecstatic Korean boy band were the surprise winners at the awards, capturing the inaugural and beating off some of the world's biggest stars in the process. Hip hop maverick repeated his triumph of 2010 with a win for artist, while captivating live performances were rewarded with . Linkin Park was a popular choice for .
More than 8,000 fans watched the drama unfold at Belfast's Odyssey Arena, as the world's biggest artists delivered spine-tingling live performances including and
Brit rockers opened the awards with an electrifying, amped up performance of ' , while sublime vocals for ' , performed against a giant moon sculpture, brought the audience to fever pitch. Global pop phenomenon got everyone dancing after ' built up to . DJ set the Odyssey Arena alight with his spectacular dance medley featuring and , illuminated by a dazzling array of lasers and glitter balls.
MTV used every staging trick in the book to bring the 2011 MTV EMA to life, with lasers, LEDs, projections, smoke jets, outsize props, balloon releases, glitter cannons, dry ice, outrageous costumes and more harnessed skilfully to complement the artists' performances. Among the many highlights were: UK artist exploding out of a giant golden bank safe and an ethereal balloon release during heartfelt rendition of ' . US Electro-hop stunners got everyone in the house jumping, made a huge impact, as the group and their dancers took to the floor for a virtuoso display of their trademark 'shuffle' dance, complete with dancing robot.
In a more reflective moment, presented a moving salute to the late
in the form of a touching video tribute from the singer's devastated fans.
In a first for the MTV EMA, two outside broadcasts were built into the show, with local heroes rocking more than 15,000 fans at a spectacular outdoor stage built directly in front of the historic while over at the historic , 1200 very lucky fans were treated to a rare, intimate performance by the incredibly dynamic stadium rockers.
Rock legends who were handed the award from closed the show with a triumphant flourish, lifting the roof with a stunning medley of hits from their extraordinary musical career. veterans and were joined by flamboyant US Idols star on vocals for a musical voyage through their greatest hits including , and .
EMA host charmed the audience and showed her comedic flair in a high octane performance that saw her host the main show and the digital show simultaneously. Set piece skits and stunts added to the fun, as Gomez interacted with her own video alter ego on giant screens and mimicked famously outrageous dress sense. The star also took time off from hosting duties to surprise her fans with a sparkling rendition of her hit track , performed with her band, .
Guest presenters at the show included , , , actress ( ); supermodel and , WWE superstar actor ( ), and , and star and and (BET sitcom ' ).
Among the famous faces walking the fuchsia carpet at the 2011 MTV EMA were: US Idol runner up ; (Comedy Central's ' '); (' ); dancer ; and and (' ); & (' '); MTV reality stars ; ; Councillor Mayor of Belfast ); ( ); fashion designer , , DJ , , MTV EMA ' ' nominees and ; ; (' , ' ) and (' ); ; ; Arsenal and England footballer ; Irish pop group ' '; and singer-songwriter .
The '2011 MTV EMA' airs to a potential viewing audience of more than 1.2 billion people via MTV's global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content reaches the entire interactive community, via MTV's nearly 200 digital media properties around the world. Richard Godfrey and Bruce Gillmer are Executive Producers for the '2011 MTV EMA.'
For all MTV EMA news and announcements, check out and follow us @ . For MTV EMA press materials, please visit press.mtvema.com.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States , MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.