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Facebook and Adjust on the Global App Economy: Gaming and Entertainment Top Growth Verticals
Using its own Growth Score, Adjust created a global map to highlight mobile app trends outside big, mature markets — showing app marketers where the highest growth potential can be found.
said .
Highlights on standout verticals and regions include:
Equipped with these insights, marketers can architect an effective strategy around markets where they can grow their apps most successfully. More importantly, they can create hyper targeted and personalized customer experiences.
For additional findings, download the full report here , or read more on the Adjust blog here .
The Adjust Mobile App Growth Report, supported by Facebook, draws on data from 25,000 apps released on the App and Google Play Stores in 2019 and 2020 combined, across nearly 250 countries and 12 industry verticals to reveal how well the apps have performed. The Growth Score is calculated by dividing the total app installs per month by the number of monthly active users (MAU) for each vertical and country in the Adjust dataset to reveal the rate of growth from installs relative to the MAU base.
*All data comes solely from Adjust's platform, and no Facebook data was utilized in any way for this report.
Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include attribution and measurement, fraud prevention, cybersecurity, as well as automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.
Joshua Grandy
Communications Manager, US
pr@adjust.com
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