Johnnie Walker Gets Into The Festive Spirit By Giving The Gift Of One Million Trees

Julie Bramham, Global Brand Director for Johnnie Walker, said: "Scotland is our homeland. It is where our journey began 200 years ago and it's at the heart of everything that makes our whiskies so special. As we throw open the doors to the next 200 years of our journey, we want to take positive strides forward to nourish and protect the wild Scottish landscapes and pristine natural resources that have shaped our whiskies for generations." Julie Bramham, Global Brand Director for Johnnie...

LONDON, 08/12/2020 (informazione.news - comunicati stampa - cibi e bevande)

To date, 389,000 of the one million trees have been planted near two of our distilleries in the Scottish Highlands. Over the lifetime of this project, these trees are anticipated to absorb over 69,000 tonnes of C02 - the equivalent of taking 10,500 flights around the world or driving almost half a million times from London to Edinburgh. 

At Ballygowan, near Oban distillery, the investment funded the planting of native birch, oak, wild cherry, willow and hazel trees and includes a new tree dedicated to every one of Diageo's 28,000 employees, in partnership with Lupi Moll , Environmental Entrepreneur and Owner of Inverlonan Estates. At Allt Ruadh, near Glen Ord distillery, Johnnie Walker has joined forces with Trees for Life to plant ancient and native trees which will serve as a vital wildlife corridor and increase habitat availability for species including black grouse, crossbills and red squirrels.

Today's commitment follows the recent announcement from parent company, Diageo, of its bold and ambitious goals designed to make a positive impact on the world in the next 10 years, with Johnnie Walker pledging to ensure all production of its world-famous Scotch is carbon neutral and all distilleries are powered by 100% green energy by 2030.

For more information on the wider Diageo 2030 sustainability commitments, please visit: www.diageo.com 

For more information on the Johnnie Walker 200 Anniversary story and our celebratory limited editions, please visit: www.johnniewalker.com

Enjoy Johnnie Walker responsibly.

* IWSR 2020

Photo - https://mma.prnewswire.com/media/1359886/Johnnie_Walker_Planting.jpg
Photo - https://mma.prnewswire.com/media/1359885/Johnnie_Walker_Trees.jpg