Finnish innovation stops scam calls - Rest of Europe is following the example

"Our employees developed the solution themselves, and we deployed it in our network back in 2021. This solution has allowed us to eliminate the majority of scam calls received by our customers. Criminals' profits in Finland have dropped from €7 million a year to just a few thousand, meaning Elisa's actions have already made Finland an unprofitable target for criminals. In 2023, other operators also adopted the solution following Traficom's decision," says Karri Jäkkö, Director of Elisa's Cybersecurity and Service Management Center.
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"Our employees developed the solution themselves, and we deployed it in our network back in 2021. This solution has allowed us to eliminate the majority of scam calls received by our customers. Criminals' profits in Finland have dropped from €7 million a year to just a few thousand, meaning Elisa's actions have already made Finland an unprofitable target for criminals. In 2023, other operators also adopted the solution following Traficom's decision," says Karri Jäkkö, Director of Elisa's Cybersecurity and Service Management Center.

Now this scam call blocking solution has been nominated for the prestigious European Crime Prevention Award. The prize will be awarded on 28 November as part of the EUCPN Best Practice Conference. At the end of September, Elisa and Traficom's efforts to reduce scam calls also won Rikoksentorjuntakilpailu, a crime prevention competition held in Finland.

From the Finnish model to an international example

Caller ID spoofing remains a tool for criminals elsewhere in Europe: Scam calls are a significant problem, causing an estimated €850 million in losses worldwide annually, according to Europol.

In October, Europol published a report calling for action at EU level: unified technical standards, closer cross-border cooperation, and harmonised regulation to prevent scam calls and hold criminals accountable. The Finnish model is mentioned as a good example. Foreign operators are also actively seeking ways to block scam calls and are interested in the success of the measures adopted in Finland.

"Finland has succeeded in creating a model that effectively protects consumers and prevents criminals from making scam calls from disguised numbers. It's great to see that this is also attracting international interest. Preventing scams is an arms race between us and the criminals, so we are constantly developing new solutions as well," says Jäkkö.

In addition to blocking scam calls, Elisa has developed a solution to block calls from unknown foreign numbers. Scam text messages can also be tackled with a solution jointly developed by Traficom and operators.

Elisa's actions to reduce scams in Finland

More information
Elisa Mediadesk, mediadesk@elisa.fi, p. +358 50 305 1605

Elisa is a pioneer in telecommunications and digital services, and our mission is a sustainable future through digitalisation. With over 140 years of experience, we provide sustainable solutions for over 2.8 million consumer, corporate and public administration customers in our core markets of Finland and Estonia, as well as in over 100 countries internationally. In Finland, Elisa is the market leader in telecommunications, and internationally, we offer digital software services. Elisa employs over 6,700 professionals in over 20 countries, and revenue in 2024 was EUR 2.2 billion. Elisa Corporation shares are listed on the Nasdaq Helsinki. elisa.com

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