Information Technology
Deutsche Bahn Sets Future Course for the loyalty program BahnBonus with Technology Partner Comarch
The joint implementation project will begin during 2025 with the aim of fully migrating the existing BahnBonus loyalty program to the modular platform Comarch Customer Loyalty Management (CLM) as part of the modernization of the overall CRM architecture of DB Fernverkehr AG.
By migrating to Comarch's infrastructure, DB Fernverkehr AG aims to establish a modular, future-proof, and flexible IT landscape for its loyalty program in conjunction with other CRM domains, particularly for direct marketing and customer service. The goal is to establish customer offerings with a fast time-to-market by utilizing state-of-the-art IT solutions.
explains Katharina Jendritzky, overall project manager of the CRM implementation project at DB Fernverkehr AG.
The contractual basis of the collaboration is a long-term framework agreement. Both partners are thus relying on a sustainable, trust-based partnership and creating the conditions for continuous innovations in the field of loyalty management.
The Comarch Customer Loyalty Management (CLM) system will be used with all customization options. The modular architecture of the system allows for tailored adaptation to the needs of DB Fernverkehr AG while ensuring scalability and technological future security.
explains Mariusz Kolasa , Loyalty Consulting Director DACH at Comarch.
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