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Product of the Year 2020 Takes Its Award Ceremony Online
For the past three decades, POY has been pushing the boundaries of innovation for thousands of brands, contributing to brand storytelling and sales growth in the 45 countries it operates in. This year, it pushes its own boundaries, finding opportunity in crisis to digitize its award ceremony.
On June 10 and in the presence of all winners, POY held an online announcement event where this year's consumer-voted products were celebrated for their innovation, attractiveness, and purchase intent.
" " said Ms. Dory Kfoury, CEO, Product of the Year, Middle East & North Africa . He adds, " ."
Shortlisted by an expert committee, the 2020 finalists were submitted to a national consumer survey conducted by Nielsen, a global leader in consumer research. Based on the votes of thousands of consumers, the top new products were defined in 17 FMCG and service categories, including:
Zeina Estwany, Chief Commercial Officer Middle East at Product of the Year asserted:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 1987 in France , POY now operates in over 40 countries around the world with the same core purpose: to guide consumers to the newest products in the market, and to reward manufacturers and service providers for product and marketing innovation.
Relying on a transparent voting process by the consumers to the consumers, the company serves as a shortcut for shoppers by recognizing the products that showcase unique and creative features. By bearing the Product of the Year logo, the winning products carry the solid promise of integrity and the proven results of marketing and awareness efficiency.
To learn more about Product of the Year: www.poymena.com / www.poyworldwide.com
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