H World Group Accelerates Hotel Expansion and Brand Upgrades in Q1 2025, Strengthens Position as Hospitality Leader

The company now covers 1,394 cities across China, with plans to reach 2,000 cities in the future – from major hubs to the most remote and underserved regions.As of March 31, H World had a total of 2,888 hotels in its pipeline. The company now covers 1,394 cities acrossChina, with plans to reach 2,000 cities in the future – from major hubs to the most remote and underserved regions.As ofMarch 31, H World had a total of 2,888 hotels in its pipeline. Advancing the Asset-Light...

The company now covers 1,394 cities across China, with plans to reach 2,000 cities in the future – from major hubs to the most remote and underserved regions.As of March 31, H World had a total of 2,888 hotels in its pipeline.

Advancing the Asset-Light Transformation
H World continued to advance its asset-light strategy in this quarter, with revenue from manachised and franchised hotels rising 21% year-over-year to RMB 2.5 billion (US$344 million). The company's distinct manachise model — combining the scalability of franchising with the operational control of management — remains a key enabler of efficient, brand-consistent growth.

Loyalty Growth & Direct Booking Strength
As of the end of Q1, H Rewards membership reached 277 million, making it one of the largest loyalty platforms in the global hospitality industry. Direct booking from members accounted for over 65% of total reservations – a 5.4 percentage point increase year-on-year, reflecting growing digital engagement, improved margins, and greater customer lifetime value.

Ongoing Experience Upgrade
H World continued to advance its product upgrade initiatives to enhance consumer experience across core brands including Hanting, JI, and Orange. As of Q1:

The first quarter also marked rapid growth in the upper-midscale segment, which includes brands such as Intercity Hotel, Crystal Orange Hotel, MAXX by Steigenberger, and CitiGo Hotel, with a 36% year-on-year increase in operating hotels and a 22% expansion of the development pipeline.

Looking Ahead
"We are confident we will achieve our full-year network expansion target of approximately 2,300 gross hotel openings," said H World CEO Jin Hui. "To achieve sustainable long-term growth, we will continue advancing our asset-light strategy, focusing on high-quality network expansion, enhancing brand positioning and 'service excellence', and strengthening sales capabilities centred around our H Rewards membership program."

For the full release please visit:
https://ir.hworld.com/news-releases/news-release-details/h-world-group-limited-reports-first-quarter-2025-unaudited

1. The conversion of Renminbi ("RMB") into United States dollars ("US$") is based on the exchange rate of US$1.00=RMB7.2567 on March 31, 2025, as set forth in H.10 statistical release of the U.S. Federal Reserve Board and available at http://www.federalreserve.gov/releases/h10/hist/dat00_ch.htm.

About H World Group Limited

Originated in China, H World Group Limited (NASDAQ:HTHT; HK:01179) is a key player in the global hotel industry. H World's brands include HanTing Hotel, JI Hotel, Crystal Orange Hotel, Steigenberger Hotels & Resorts, MAXX, Jaz in the City, IntercityHotel, Zleep Hotels and Steigenberger Icons. In addition, H World also has the rights as master franchisee for Mercure, Ibis and Ibis Styles, and co-development rights for Grand Mercure and Novotel, in the pan-China region.

For more information, please visit H World's website: https://ir.hworld.com

H World undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable law.

For media inquiry, please contact:

Lihuan Wang[email protected]
Zheming Xing [email protected]
Zhibin Lang  [email protected]

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