Information Technology
Globant's Retail Report: Intentional Consumers in the AI Era and 5 Moves to Win this Holiday Retail Season
The adoption of artificial intelligence across industries continues to accelerate, with 72% of companies now integrating AI into at least one business function, up from 55% the previous year (Statista, 2024) . In retail, this transformation is already translating into measurable impact: during the 2024 holiday season, AI influenced $229 billion in global online sales, a significant jump from $199 billion over the previous two years (Reuters, 2025 ).
As intentionality becomes the new currency of loyalty, Globant's report identifies that will define which retailers succeed this season. These imperatives blend technology, timing, and purpose to meet the expectations of value-driven consumers and build sustainable competitiveness beyond the holidays:
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The report concludes that AI will be the differentiating factor in this year's holiday success stories. From predictive marketing and demand forecasting to immersive in-store experiences, retailers leveraging AI not only optimize operations but also build deeper emotional connections with consumers.
By combining technology with empathy and purpose, brands can transform the holiday rush into an opportunity for sustained growth and trust — proving that in the era of AI, intentionality is the new currency of loyalty.
To learn more, download the full report here: https://more.globant.com/en/ai-retail-trends-holiday-season-2025
At Globant, we help organizations thrive in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, our subscription-based AI Pods, and Globant Enterprise AI platform, we turn challenges into measurable business results and promised savings into real impact.
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