Biggest Beer Event in Asia - Qingdao International Beer Festival Boasts a Brand Value of RMB 36.8 Billion

The appraisal is led by China Convention/Exhibition/Event Society, along with Brand Union (Beijing) Consulting Co., Ltd., a well-known brand research and consulting institution in China, and China Enterprise Appraisals (CEA), an influential asset appraisal institution in China. After nearly four months of scientific and rigorous evaluation and discussion by the expert evaluation committee, it is concluded that the brand value of Qingdao International Beer Festival is RMB 36.8 billion. Beijing Guoxin Brand Evaluation Academy reviewed and confirmed the conclusion of this value evaluation.

QINGDAO, China, 19/07/2021 (informazione.news - comunicati stampa - cibi e bevande)

The appraisal is led by China Convention/Exhibition/Event Society, along with Brand Union ( Beijing ) Consulting Co., Ltd., a well-known brand research and consulting institution in China , and China Enterprise Appraisals (CEA), an influential asset appraisal institution in China . After nearly four months of scientific and rigorous evaluation and discussion by the expert evaluation committee, it is concluded that the brand value of Qingdao International Beer Festival is RMB 36.8 billion . Beijing Guoxin Brand Evaluation Academy reviewed and confirmed the conclusion of this value evaluation.

The release of the brand value of Qingdao International Beer Festival marks that China's festival activities have officially entered the branding era, which will further enhance the standardization of the industry and promote the high-quality development of the festival economy.

Contact: Liu Hua
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