Editoria e Media
Readly Research: Humour, mutual interests & good chat are dating priorities for love-seeking Brits. Just don't mention the ex.
Almost two thirds (60 percent) said it was important that their partner or prospective partner is well read on societal issues, global news and local matters. Whilst 7% don't care, as long as they are passionate about other things such as hobbies and interests.
But it's not all hunky dory when it comes to dating! Topics to avoid on a first date are ex partners or previous relationships (43 percent), criticism of appearance or behaviour (34 percent) and financial problems or salary expectations (29 percent).
Mentioning marriage or the desire to have children would turn off 23 percent of people and 21 percent would want to steer well clear of political views, showed the research of 2,000 adults.
'Romantasy' or reading romantic short stories in magazines is having a resurgence and the love lives of celebrity couples is a trending topic according to Readly's search data. The celebrity couples most people aspire to have a relationship similar to are Prince William and Princess Kate (31%), Victoria & David Beckham (28%) and Tom Holland & Zendaya (26%), showed the research.
When looking for advice on dating and relationships, a third talk to friends and family about it (36%), others turn to relationship books and magazine articles (23%) and social media (19%) for advice. Readly magazine and newspaper app is a great source of dating inspiration with over 8,000 magazines and newspapers.
Visit www.readly.com for more information.
kate.tegelaars@readly.com or 07879 818 711
The survey was carried out with a sample of 2000 adults across the UK, during the period from 10-11th October 2024 via the Internet, on the basis of the Ipsos Panel.
Readly is a European category leader for digital magazines. The company offers a digital subscription service that gives customers unlimited access to 8,000 magazines and newspapers. Readly has subscribers in more than 50 countries and content available in 17 different languages. In collaboration with 1000 publishers worldwide, Readly is digitising the magazine and newspaper industry. In 2023, revenues amounted to
SEK 663 million . The Readly share is listed on Nasdaq First North Growth Market. For more information, please visit https://corporate.readly.com
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