Sponsored Data to Expand Mobile Connectivity to New Consumers, Cars, Wearables, IoT says Strategy Analytics

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Click here for the report: "Measuring the Success of Sponsored Data" https://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=10684

Key findings from the report:

Quotes:

Susan Welsh de Grimaldo, Director, Wireless Operator Strategies said: "Wearables, connected car and IoT – these device categories will definitely benefit from new thinking on how data connectivity is offered. Sponsors can be the device makers or other brands, and free data use can even be embedded in specific aps for the devices. People will not have to worry about setting up a wireless account for each new device, and brands like insurance companies, services, and sports drinks will have a new way to reach their target customers."

Phil Kendall, Executive Director, Wireless Operator Strategies, commented: "Operators are starting small to prove the value of sponsored data use cases for their particular market and find brands with interest. Momentum will build in 2015 as operators and sponsors test what works best and build their strategies for sponsored data. For operators, this needs to be part of a broader move to upgrade systems to support more flexible, agile, and scalable new business models with partners in over-the-top (OTT) services and the broader ecosystem as mobility becomes more central to consumers and enterprises alike."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

US Contact: Susan Welsh de Grimaldo, +1-617-614-0724, [email protected]

European Contact: Phil Kendall, +44-1908-423620, [email protected]