Turismo
FITUR 2026 expands its technological dimension with the introduction of the Knowledge Hub
MADRID , July 3, 2025 /PRNewswire/ -- , the International Tourism Trade Fair, which is taking place from at reinforces its technological dimension as a key backbone for the development of tourism with the introduction of the . Located in Hall 12, it will be occupied by forward-thinking companies from around the world that are benchmarks in the digital ecosystem, and will bring together high-impact, topical content that is defining the future of the industry.
During the - Wednesday 21, Thursday 22 and Friday 23 January - international experts will meet in at hundreds of sessions to exchange experiences and share the best practices that are defining trends in the tourism sector. In this way, reinforces its commitment to the dissemination of knowledge and technology, facilitating its access to companies, destinations and professionals.
The will be hosting the area, which , underlining the key role of technology in the transformation of the tourism sector. In addition, this space will be the setting for , organised in collaboration with the Thus, announces that will be gathering together leading companies from the technology sector such as , , , , and , among others, consolidating its role as one of the major new features at the .
In addition, the will enhance the congress offer and centralise the most topical and interesting content of , , and the .
The is strategically located in the where there will be a direct entrance to creating a new circulation aisle linking Halls 4 and 12, which will facilitate and redistribute the flow of professional visitors.
This privileged connection reinforces the role of the as one of the main features at the trade fair, guaranteeing an accessible and dynamic space that will enhance the visibility and impact of all the activities and exhibitors gathered there, with the focus on professional visitors.
In this way, this trade fair configuration allows for the creation of a specialised, attractive and exclusive environment for professionals in the tourism sector, opening only on working days and focusing the offer for the general public over the weekend in the other eight halls.
The of will occupy a total of 9 Halls -3, 4, 5, 6, 7, 8, 9, 10 and 12- where the most pioneering global offer of the entire tourism value chain of public and private institutions linked to destinations, accommodation, agencies and tour operators, technology companies, means of transport and other services in the sector will be presented.
; and ; together with in Hall ; , the and ; and ; and , , and ; and the , , , , , the and the companies area.
Media Contact: Elena Valera, evalera@ifema.es
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