Information Technology
GiG expands UK SportX portfolio, launching partner Betzone's sportsbook upgrade
The launch marks GiG's second brand now live on SportX in the UK, reinforcing its capacity to deliver rapid, high-quality deployments into established regulated markets. With an estimated annual market value of £11 billion, according to data supplied by H2, the UK represents a strategically significant opportunity, and GiG's ability to power partner growth in such a mature environment highlights the strength and scalability of its technology.
GiG's SportX has been engineered to provide operators with unprecedented flexibility and control. Through its rule-based automation and dynamic segmentation, SportX allows trading teams to adjust margins in real time across thousands of betting markets, improving responsiveness and reducing margin leakage. By embedding compliance logic directly into the engine, SportX also ensures operators can adapt seamlessly to evolving regulatory frameworks, a crucial factor in established markets such as the UK.
Richard Carter , Chief Executive Officer
Phil Richards , Chief Financial Officer
ir@gig.com
(Investor Relations)
Jeremy Garcia / Peter Jacob
Tel: +44 (0) 20 7390 0230
GiG@vigoconsulting.com
GiG Software is a leading B2B iGaming technology company that provides premium solutions, products, and services to iGaming operators worldwide, fully compliant with regulatory requirements. GiG's proprietary technology empowers our partners by delivering dynamic, data-driven, and scalable iGaming solutions that drive user engagement, optimise performance, and propel sustainable growth in the ever-evolving digital landscape. GiG's vision is to be the pioneering force in the iGaming industry, transforming digital gaming experiences through innovation and technology that inspire and engage players worldwide.
GiG operates out of Malta and is listed on the Nasdaq First North Premier Growth Market in Stockholm, Sweden , under the ticker GiG SDB.
Find out more at www.gig.com
LinkedIn: https://www.linkedin.com/company/gig-gaming-innovation-group/
X: https://twitter.com/GIG_online/
Betzone Online was launched in 2021 to complement its established and trusted retail business, the second largest independent retail bookmaker in the UK, that has been on high streets for more than 25 years. In the autumn of 2022, Betzone sold its retail outlets to focus on, and to grow, the online business. Betzone offer a full online betting product suite to UK customers, with online sports betting, online casino and live casino, as well as virtual sports betting on a number of sports.
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