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LOTTE HOTEL expands its global operation with lifestyle hotel brand 'L7' launching in Chicago

It has been decided to operate under 'L7', a lifestyle hotel brand of LOTTE HOTEL, and is expected to open in the second half of 2023. It has been decided to operate under'L7', a lifestyle hotel brand of LOTTE HOTEL, and is expected to open in the second half of 2023. A lifestyle hotel refers to a boutique hotel equipped with trendy interior and services.  It seeks tosuggest guests with a new lifestyle reflecting local culture.Starting with ACE Hotel opened inSeattlein 1999,...
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It has been decided to operate under , and is expected to open in the second half of 2023.

 It seeks to Starting with ACE Hotel opened in Seattle in 1999, there has been lifestyle hotel boom around cities such as New York City and Los Angeles .

 aim of being an 'open space' filled with new experiences and inspirations under its slogan . There is 'L7 MYEONGDONG', the first hotel under L7 brand opened in 2016 in Myeongdong, main tourism and shopping district of Seoul . It played a pivotal role by introducing , in Korean hospitality industry where business hotels were dominant.

Currently, three L7 HOTELS are under operation in Korea boasting unparalleled ambience reflecting distinct local features. By presenting entertainment combined promotions such as indoor driving range or mobile game match for the first time in the industry, or offering collaborative events with fashion, beauty and culture brands, L7 HOTELS continue to provide trend-leading services.

, the home to lifestyle hotel brands, is the part where could be observed. It is expected to be able to assist in further .

Chicago's uniqueness is also considered as one of the crucial factors in L7 HOTELS' expansion. It is one of the main tourist cities in the US with 60 million annual visitors before COVID-19. The city is transforming into a vibrant one with start-ups and venture capitals surging.

"As referred to as the city of architecture, culture and jazz, Chicago possesses attractive local culture which makes it optimal for L7 HOTELS to expand," said a LOTTE HOTEL HQ spokesperson.

is located in downtown Chicago , some 25 kilometers away (30-minute drive) from O'Hare International Airport. It boasts by being within .

It has a total of , and to present .

Meanwhile, LOTTE HOTEL is currently operating 32 hotels in seven countries. With its and , the hotel group satisfies the needs of various travelers – .

Photo - https://mma.prnewswire.com/media/1730276/L7_Chicago_Site_Kimpton_Hotel_Monaco.jpg   
Logo - https://mma.prnewswire.com/media/1730277/L7_HOTELS_BI_Logo.jpg

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