Casino.co.uk Partners With Experts to Survey Brits' Social Media "Addiction"

Almost 40% of respondents recorded that 'being complimented' is the most accurate representation of how getting a 'like' feels, one of the many reasons why users keep going back for more. Slot machines give players a huge dopamine hit when they win. A 'like' triggers that same chemical reaction, which is why users are geared to crave more of them. Almost 40% of respondents recorded that 'being complimented' is the most accurate representation of how getting a 'like' feels, one of the many...

Almost 40% of respondents recorded that 'being complimented' is the most accurate representation of how getting a 'like' feels, one of the many reasons why users keep going back for more. Slot machines give players a huge dopamine hit when they win. A 'like' triggers that same chemical reaction, which is why users are geared to crave more of them.

Brits are not in denial about their social media addiction. 44% of those polled said they couldn't go longer than a day without checking their accounts, although 30% have an overall negative view of social media. Casino.co.uk, Dr Tim Lynch and Caleb Backe diverged that there are countless reasons as to why hours go by whilst checking accounts, with many similarities of the addictive behaviour being born whilst gambling.

Find the rest of the survey results and expert opinions in the full piece here: https://www.casino.co.uk/social-media-design/

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