Industria
Step into climate reality with 'DOMINO: The Little One' as Beko launches an immersive gaming experience
As a manufacturer to launch such an experience, Beko hopes to challenge conventions and transcend boundaries in its mission to improve sustainable solutions in every home around the world.
Available to download on Steam, iOS and Android devices from 23 November, , is a single-player game that sees players progress through a series of four chapters each linked to a key issue relating to the environment. Chapters include a landscape addressing the issue of single-use plastic, an environment that highlights the impact of fossil fuels, ecological imbalance and a world devastated by deforestation. Players will assume the role of an introverted and eco-anxious child named Domino with the mission to solve pressing environmental challenges in their dreams. Along the journey, the player is accompanied by a mysterious voice encouraging Domino to overcome their fears associated with climate change as well as highlight actions to be performed to combat the issues.
From its dishwashers and washing machines, to its vacuums and coffee machines, Beko harnesses cutting-edge technology to integrate sustainability into each of its consumers' homes. With the launch of , Beko aims to reach broader audiences on the subject of climate change beyond its appliances.
Speaking on the launch of Domino, says, "Domino is a very different kind of launch for us at Beko. The findings from the UN's Green Game Jam clearly indicate that an appetite for the worlds of sustainability and gaming to join forces with 68% of gamers wanting to engage more in environmental issues. They want to engage more, learn more, and contribute more. They want to be part of the solution. Domino is our way of reaching out to them. It is a game that encourages you to think critically and act ethically by presenting you the choices that we have. We invite you to play Domino and to share it with others and hope you will find it enjoyable and informative."
Key Features of include:
is set to be available on platforms from 23 November 2023 , including The App Store, Google Play, and Steam.
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