Abel & Cole Launch First-of-its-kind Refill Delivery Service

Club Zero members will be able to order staple pantry items in fully reusable, returnable pots, nicknamed 'VIPs' – Very Important Pots. These 'VIPs' will then be collected the following week, to be reused again, and again, and again. Club Zero members will be able to order staple pantry items in fully reusable, returnable pots, nicknamed 'VIPs' – Very Important Pots. These 'VIPs' will then be collected the following week, to be reused again, and again, and again. The service will open to...

Club Zero members will be able to order staple pantry items in fully reusable, returnable pots, nicknamed 'VIPs' – Very Important Pots. These 'VIPs' will then be collected the following week, to be reused again, and again, and again.

The service will open to everyone by the end of February.

MD, Hannah Shipton, has been working for Abel & Cole for over 13 years. Today she said:

"People have become increasingly aware of climate change and we have witnessed a huge growth in the appetite for sustainable products and ways to shop. I hope Club Zero helps anyone looking to cut down on single use packaging, particularly those without the ability to get to a zero waste refill shop or those not wanting to jump in the car to get to one (undoing their intention!)."

Specialist zero waste consultants, Unpackaged, worked with Abel & Cole to develop the Club Zero trial. Catherine Conway, the founder of Unpackaged said:

"Abel & Cole are taking a bold step in helping their customers drastically reduce packaging, which is the kind of leadership we need to see from business to help us out of the global plastic packaging crisis we face."

^[1] In Comparison to the same grocery shop from a UK supermarket

For more information and high res images please contact
Francesca Heartfield
[email protected]
+44 (0)345-262-6262