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Report: Most People Positive About Travel Despite Covid
The report accompanies the launch of CarTrawler's new brand identity, as the company continues its high growth trajectory powering car rental and mobility for some of the world's largest travel brands.
According to the report, "The Evolution of Travel: CarTrawler's Consumer Trends for 2022", people love to travel, but are also eager for safer options, sustainable alternatives, and greater convenience when traveling.
The bottom line: despite COVID-19 health concerns, travelers have an overwhelming sense of wanderlust, with 77% expressing positive emotions around travel. They are also more environmentally-conscious than ever, with 73% of travelers willing to pay more to rent an eco-friendly car — up to $22 more per day more — and 52% preferring airlines that have pledged to be carbon neutral. Travelers are also eager for mobile offerings that ease the booking process and allow them to manage their entire itinerary.
"The last two years have forced the travel industry and travelers themselves to adapt and evolve," said Cormac Barry , CEO of CarTrawler. "Beyond the pandemic, the industry must recognize and adjust to the behaviors of today's travelers. People are more tech- and environmentally-savvy and expect the brands they engage with to be the same. CarTrawler's purpose is driving successful partnerships and as CarTrawler sets out to define the future of human travel tech, we hope this report delivers valuable insight into what is driving consumers' decision making, and can act as a blueprint for brands as they adapt to the new realities of travel."
Travelers across the U.S. and U.K. feel good about travel - more than half of those surveyed (51%) expect to do more domestic leisure travel over the next year, while 43% expect to travel internationally. However, travelers also have mixed feelings about health regulations.
Interestingly, new rules and regulations, such as cleaning, instilled more confidence in flying among 34% of travelers, and 41% say that it feels safer and cleaner to fly now than before.
Over the course of the pandemic, especially with the transition to remote and hybrid work, people have become more accustomed to using cloud services and applications. The travel industry should accommodate this shift by offering travelers more options for convenience and flexibility.
When it comes to using mobile travel apps, the generational divide is quite stark — 43% of Millennials, 36% of Gen Z and 31% of Gen X have used an airline- or car rental-owned mobile application to book transportation, compared to only 15% of Boomers.
Travelers in the U.S. and U.K. are increasingly interested in more eco-friendly options, and are willing to pay a premium.
When asked about their preferred modes of transportation, air travel narrowly beat out personal vehicles. However, travelers might be doing a three-point turn - since the beginning of the pandemic, 85% of travelers have gone on road trips.
For more information about CarTrawler, visit www.cartrawler.com .
CarTrawler is the leading global B2B provider of car rental and mobility solutions to the travel industry. Our purpose is to drive successful partnerships.
CarTrawler's end-to-end technology platform expands our airline and travel partners' offering to their customers, creating substantial ancillary revenue opportunities. We provide unrivalled breadth and depth of content worldwide, including car rental, private airport transfer and ride-hailing services.
CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Alaska Airlines, SWISS, Hotels.com and Emirates. As a B2B company we focus solely on helping our airline and travel partners build their brands, not our own.
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