Arboga Bryggeri: No More Shaken Beer - Brewery Releases Innovative Hiking Backpack

"We brew beer in celebration of those golden moments after a long day out in the great outdoors," says Marcus Friari, Brand Manager of Swedish Brands at Galatea. "The problem is that when you carry beer in a backpack, it gets foamy and lukewarm. And who doesn't know the frustration and disappointment of having a beer explode in your face just when you feel like you've earned yourself a cold one? That problem is now history." "We brew beer in celebration of those golden moments after a long day...

"We brew beer in celebration of those golden moments after a long day out in the great outdoors," says Marcus Friari, Brand Manager of Swedish Brands at Galatea. "The problem is that when you carry beer in a backpack, it gets foamy and lukewarm. And who doesn't know the frustration and disappointment of having a beer explode in your face just when you feel like you've earned yourself a cold one? That problem is now history."

Arboga's beer backpack has been developed in collaboration with the American start-up Lightning Packs and is built on an anti-shake system that gives the visual impression of hovering motionlessly in the air whilst you walk. The system, which is made up of elastic bands that distribute the weight evenly behind you as you go, relieves the hiker's back by reducing the impact forces by as much as 86 percent. But most importantly it keeps that reward beer unshaken to the end of the trail. 

"For most of us, going out on a hike is a project that takes time and planning," says Friari. "You want everything to go smoothly, and you especially don't want to trip over the finish line. Just as you don't want your camera battery to die when you're about to take the perfect picture, you don't want your beer to foam over when you've finally reached your destination."

Facts: Arboga's Beer Backpack

Arboga's beer backpack is manufactured in a limited series and can be ordered at www.arbogabeerpack.com. The backpack will cost 6995 SEK plus shipping.

For more information, please contact:
Marcus Friari, Brand Manager Swedish Brands at Galatea
Email: [email protected]
Tel: + 46 (0)70 626 28 66

About Arboga:
Arboga Brewery is a Swedish brewery that brews high-quality Swedish lager with a heritage that dates back to 1365. An Arboga is always good. But there is one occasion when an Arboga can even surpass itself - even though the ingredients are apportioned exactly the same and have the same high quality as they always do. We like to call that beer `a well-deserved Arboga'. Because even if our beer itself is always totally fantastic, an Arboga just never tastes as good as it does after a day in the great outdoors. When your face has been exposed to the elements. When your calves need a rest. When your reserves need replenishing. When you've earned it.

This information was brought to you by Cision http://news.cision.com

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