Information Technology
Truecaller announces adVantage: an AI-Platform driving smarter segmentation and higher performance
adVantage is powered by a unique, daily stream of insights from Truecaller's vast ecosystem. By harnessing real-time behavioral intelligence and advanced recommendation models, it delivers personalized, privacy-safe experiences with data that is anonymized and aggregated, ensuring that every ad or offer is far more relevant.
For consumers, this means greater trust and relevance, as they engage only with communications that matter to them. For businesses, adVantage is an AI-powered advisor, helping reach the right audiences, unlocks new revenue opportunities and uncovers actionable insights that sharpen day-to-day decision-making. The outcome is a smarter, more effective way to align customer engagement with business growth.
Speaking on the launch, , said, " ."
The three modules of adVantage: , adjust automatically, making it simpler to reach the right users, keep them interested, and drive results.
Performance gains were particularly strong across high-intent sectors such as automotive, fintech, edtech, and e-commerce. By combining precision-led audience discovery with AI-driven insights, these campaigns successfully converted brand awareness into measurable business outcomes consistently surpassing internal benchmarks.
"At its core, Truecaller adVantage is about giving businesses a real edge," said . "We've built a sophisticated platform powered by multiple AI models working in concert to continuously learn and improve. This empowers businesses to dynamically optimize decision-making, enhance efficiency, and drive stronger outcomes, ensuring every investment delivers greater impact"
adVantage will serve as a cornerstone for our partners' growth strategies. By harnessing Truecaller's powerful ecosystem and intelligence, businesses can unlock greater value across their customer journeys whether that means reaching the right audience, strengthening engagement, or accelerating conversions.
Andreas Frid . Head of IR & Communication
+46 705 29 08 00
andreas.frid@truecaller.com
Truecaller (TRUE B) is the leading global platform for verifying contacts and blocking unwanted communication. We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies. especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for more than 450 million active users. Truecaller is listed on Nasdaq Stockholm since 8 October 2021 . For more information please visit corporate.truecaller.com.
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