Pixalate's H1 2023 EMEA Mobile App Ad Supply Chain Report: 39% Mobile Open Programmatic Ad Revenue in Europe Attributed to Cyprus-based Developers

The report evaluates the state of the mobile marketplaces in the Europe, the Middle East and Africa (EMEA) region, including device market share, app developer growth, and invalid traffic (IVT) trends. The research also reveals the top EMEA mobile app developers across the Google Play Store and Apple App Store based on estimated open programmatic ad revenue. The report evaluates the state of the mobile marketplaces in theEurope, theMiddle EastandAfrica(EMEA) region, including device...

LONDON, 26/09/2023 (informazione.news - comunicati stampa - editoria e media)

The report evaluates the state of the mobile marketplaces in the Europe , the Middle East and Africa (EMEA) region, including device market share, app developer growth, and invalid traffic (IVT) trends. The research also reveals the top EMEA mobile app developers across the Google Play Store and Apple App Store based on estimated open programmatic ad revenue.

The key findings below are based on Pixalate's data and estimates

Download the H1 2023 EMEA Mobile Ad Supply-Chain Report

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

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