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New data: Air passengers call for more retail opportunities and slicker online checkout
As many as 56% of recent flyers would buy additional services from an airline if the booking and checkout online shopping experience was closer to that of fashion retailers and online food shops. One in ten even said they would book all elements of a holiday with their airline if they could.
Nearly a quarter of people (24%) surveyed think the main benefit of booking multiple elements of their trip in one transaction would be having all confirmation details in one place, closely followed by saving money (22%), and having one provider to deal with if something goes wrong (19%).
Turning a one-time buyer into a repeat customer is challenging for any business. The top services airlines could offer to convert passengers into lifelong fans are: included baggage (60%), free seat allocation (51%), and priority boarding (25%).
Paul Byrne , VP iFly Retail at IBS Software:
IBS Software is a leading SaaS solutions provider to the travel industry globally, managing mission-critical operations for customers in the aviation, tour & cruise and hospitality industries. IBS Software's solutions for the aviation industry cover fleet & crew operations, aircraft maintenance, passenger services, loyalty programs, staff travel and air-cargo management. IBS Software also runs a real time B2B and B2C distribution platform providing hotel room inventory, rates and availability to a global network of hospitality companies and channels. For the tour and cruise industry, IBS provides a comprehensive, customer-centric, digital platform that covers onshore, online and on-board solutions. The Consulting and Digital Transformation (CDx) business focuses on driving digital transformation initiatives of its customers, leveraging its domain knowledge, digital technologies and engineering excellence. IBS Software is a Blackstone portfolio company and operates from 15 offices across the world. Further information can be found at https://www.ibsplc.com/ .
Press enquiries: ibssoftware@fightorflight.com
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View original content:https://www.prnewswire.co.uk/news-releases/new-data-air-passengers-call-for-more-retail-opportunities-and-slicker-online-checkout-301747232.html