Chinese Home Appliance Brand KONKA Continuing Cooperation to Explore New Opportunities for Global Development

At present, China's color TV market is experiencing a slowdown. As a populous country in the Middle East and Africa, Egypt, boasting its fast-growing market and low labor costs, has drawn the attention of many Chinese home appliance companies. However, KONKA adopts a new model of localized operation this time, quickly opening up the local market with HOHO's mature industrial production qualification and sales network. "A differentiated development strategy serves as the greatest value for KONKA to step into African market and spread its wings," said Chang Dong, Assistant President of KONKA Group Co., Ltd..

At present, China's color TV market is experiencing a slowdown. As a populous country in the Middle East and Africa, Egypt, boasting its fast-growing market and low labor costs, has drawn the attention of many Chinese home appliance companies. However, KONKA adopts a new model of localized operation this time, quickly opening up the local market with HOHO's mature industrial production qualification and sales network. "A differentiated development strategy serves as the greatest value for KONKA to step into African market and spread its wings," said Chang Dong, Assistant President of KONKA Group Co., Ltd..

KONKA is not just eyeing the Egyptian market, but also other major markets in Africa. The joint venture is capable of manufacturing more than 50% of featured products locally. When the market operations and development get stable, KONKA's influence may be further spread to the Middle East, Africa and even Euro-American region.

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